domingo, abril 26, 2009
10 tiros no peito
Carlos (Leite) não se cansa de pensar o surfe.
Pouca gente perde (ou investe) tanto tempo reiventando formatos como KS.
Formatos de prancha, de competição, de mulheres, por que não ?
Numa entrevista publicada no dia 24/04, Slater faz um jogo com a ESPN de escrever (rabiscar numa tradução mais ao pe da letra) suas previsões e sugestões para o futuro do surfe profissional.
Vou pular as tres primeiras e ir direto ao dedo na ferida.
4. MARKET TO THE MASSES The ASP has done a horrible job of marketing its surfers. I watch a lot of UFC, and they've done an amazing job of turning around the perception of that sport. People don't think of UFC as tough guys beating the s--- out of one another anymore. They call it mixed martial arts. People understand how technical the sport is and what good athletes it requires. When someone fights for a belt, the next guy in line is often sitting in the crowd. After the fight, they interview that guy. That's great marketing. At our contests, we should have a booth so when surfers are done with their heats, they do a live interview to the web. We need to build personalities. The ASP has left that job to the sponsors, but it's the ASP's job to sell its product. The NBA doesn't leave it up to Nike and Reebok to create visibility for its players.
Numa rapida e concisa tradução, Carlos diz que a ASP precisa urgentemente de reformulação se quiser vender seu peixe na feira de grandes eventos esportivos.
Corram ja pra la e leiam o resto, clica aqui e vai.
Ou leia todos os 10 nos comentarios.
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1. START FROM SCRATCH The new governing body should own and run the events, own the media, do the marketing, bring in sponsors. Right now, the ASP doesn't own any of those things, because it didn't do the groundwork in the beginning. Sponsors own, run and market the events. That needs to change.
ResponderExcluir2. CUT THE FAT There are 45 guys on the Tour. That's too many. Cut it in half. There are guys who lose in the second or third round at every contest. One didn't win a single heat last year. F1 doesn't have 45 cars on the track for a reason. There should be a competitive level at the top, and we don't have that.
3. SHORTEN THE SCHEDULE The season goes from February through December. We never have a break. We spend so much time around each other that pro surfing is becoming homogenized. It's hard to think out of the box. I'd like the season to go for three or four months at the start of the year and three months at the end.
4. MARKET TO THE MASSES The ASP has done a horrible job of marketing its surfers. I watch a lot of UFC, and they've done an amazing job of turning around the perception of that sport. People don't think of UFC as tough guys beating the s--- out of one another anymore. They call it mixed martial arts. People understand how technical the sport is and what good athletes it requires. When someone fights for a belt, the next guy in line is often sitting in the crowd. After the fight, they interview that guy. That's great marketing. At our contests, we should have a booth so when surfers are done with their heats, they do a live interview to the web. We need to build personalities. The ASP has left that job to the sponsors, but it's the ASP's job to sell its product. The NBA doesn't leave it up to Nike and Reebok to create visibility for its players.
5. ENCOURAGE EXPERIMENTATION It's been 20 years since any surfer on Tour shaped his own competition boards. This year I'm challenging myself and shaping my boards. I took a preshaped board of Al's [Merrick] with the rocker I like, changed the outline, made it smaller and added a bottom curve. I surfed it at the first contest of the year, on the Gold Coast. It was 5-feet, 4-inches and a big change from what I normally ride. Now I have to learn to glass and attach fins. Before the season ends, I hope to ride a board I created from start to finish.
Also, if someone attempts something totally risky and pulls it off, he should win. We should encourage people to go for it, even if they fall. There are a bunch of young guys doing that now, and they should be rewarded for it.
6. FIX THE FORMAT The contest format should be flexible and should fit the location. I hosted an invitational in Fiji a few years ago and tested three formats I'd like to see us incorporate into the Tour. The first was our regular format, but with scores for technical and artistic impression, like in the Olympics. Two judges worked together to come up with a score for each. Next there was a tag-team event where two surfers worked together. The final was a free surf. The surfers decided when they wanted to surf during a four-hour time period, based on what they knew about the conditions. It was all about strategy. I'd also like to see us use a jam format, like a skate jam, with no rules. The skaters control the flow and push each other. If one guy gets too aggro and takes too much time, the other guys box him out. But if someone gets hot, everyone gives him room and lets him do his thing.
Michael Muller
Make eye contact with Slater and you'll turn into a lump of seaweed.
7. UTILIZE THE U.S. It's important for the governing body to be based in Southern California, where the majority of the industry is located. And we need to hold more events in the mainland United States. Trestles, in California, is a great contest, but it's not enough.
8. INVENT A SURFABLE WAVE POOL We need to make wave pools good enough to compete in, and by this summer we'll have them. I'm working on building the best wave pool of all time. Six of us are part of a company, which we're calling Kelly Slater Wave Company. My manager, Bob McKnight from Quiksilver, and a full-time wave scientist who works out of our office in Culver City are also part of it. We've been working on this for more than three years, and we're building our test model in L.A. as we speak. Once we have the technology, we can potentially build these pools all over the world. I'm already thinking ahead, beyond pools, to how we can create a wave-generating system and sink it into lakes, as long as it doesn't screw up the environment. Eventually, I'd love to see a Tour that incorporates a couple of stops on these waves.
We would be able to schedule a contest on Friday at 6 p.m., live on TV. Picture a wave going around in a circle indefinitely. There's a bridge over the wave for viewing, a Plexiglas bottom so fans can watch guys surf above them, and a crow's nest in the middle so people can watch the best guys in the world surf the wave all the way around them. Kids could stand on the edge of the pool and get sprayed by their favorite surfers.
9. GIVE THE NEXT GENERATION SOMETHING TO SHOOT FOR, LIKE 11 WORLD TITLES On one hand, it would be great to have double-digit titles. On the other hand, it's just a number. If I was sitting here a year from now and had 10, I probably wouldn't feel any different than I do now. It's an idealism, an external thing. But my friend who is really into numerology said I couldn't stop at nine. When I won eight, he said, "Either stop now or go to 10. Don't stop at nine." Eight is infinity, nine is the number of completion, 10 is a new beginning, a time to start fresh.
10. RETIRE I was much closer to stopping two or three years ago than I am now. No way did I think a guy who's 37 could compete on the Tour. But here I am. I would almost welcome someone kicking my ass. Then I'd go, 'Well, I'm not better than that guy, I can never beat him.' So I'd quit. I'm interested in lending my opinion to the next organization, but it's not how I want to spend my days. If I'm lucky, I'll be 95 years old, stand up on a wave with a big grin on my face … and die. Then I'll float out to sea, get eaten by a shark and become part of nature.
Eu fiquei intrigado com o #7. Não entendi a relação da sede da ASP com a maioria da indústria. A gente até pode deixar de lado o fato das três maiores(?) e mais participativas(?) empresas serem australianas, da maioria dos tops ser do mesmo país e, principalmente, viver na região da sede. Pois eu já acho que deveria ser na Suiça, vizinha a FIFA e ao COI.
ResponderExcluirAinda no #7, se a idéia é reduzir (muito) o período do circuito, quais etapas sairiam (só Brasil não vale, tem que ser mais criativo) para mais um campeonato nos EUA?
"Pouca gente perde (ou investe) tanto tempo reiventando formatos como KS. Formatos de prancha, de competição, de mulheres, por que não?"
ResponderExcluirHaha, sem comentários.
O Slater tava la em Trestles fazendo os comentarios.....cheio de previsoes.Tem um post no meu blog sobre o campeonato.
ResponderExcluirwww.rodrigorozenbaum.blogspot.com
Parece até a entrevista de um presidente da ASP, mas é só um competidor.
ResponderExcluirJulio, porque 10 tiros no peito?
Tambem acho que são 10 tiros no peito, mas gostaria de saber o seu ponto de vista.
Mais cinco como ele e teríamos o WCCT trasmitido as 16h dos domingos a tarde.
ResponderExcluirmundosalgado.blogspot.com
falothau
Seria legal o surf mudial alcançar o respeito qual ele realmente merece,mas será que seria legal ele alcançar esse respeito se vendendo para as emissoras de televisao?
ResponderExcluirEu moro em uma cidade sem mar e,se tem algo que me liga muito ao surfe, é justamente esse "ar" de liberdade e independencia do surfe.Gostaria muito de poder acompanhar o dream tour pela televisao,mas talvez nao teria tanta graça como, ficar ancioso em frente o computador entrando a cada minuto no site do evento pra ver se estao rolando as baterias.O surfe nao pode perder sua alma livre para a industrializaçao(se é que ainda é possivel),pois ficaria banal como o skate se transformou.Lendas como Tony Alva tentam resgatar o real espirito de andar de skate;invadindo piscinas pela emoçao;mas mesmo aqueles que se aventuravam nas piscinas por pura emoçao de andar de skate se venderam para grandes marcas(Stacy Peralta).Será que é isso que queremos pro surfe?Mesmo longe do mar lamentaria muito ver que um esporte como o surfe se vendera para os grandes capitalistas.Viva Rob Machado,viva Eddie Aikau e viva o SOUL SURF!!
P.S.:A ideia de uma competiçao em piscinas com ondas é pessima,ql seria a graça de ver surfistas pegando ondas em condiçoes iguais?Isso mais me parece uma tentativa do KS se dar bem com seu novo projeto =/